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Search Engine Optimization Solutions - Virginia Net Marketing

Contact CINIVA/Virginia Net Marketing today for more information on SEO solutions for your web-based business.

You have a website, you have product, and you're ready to sell. Every day you check the site's statistics and the shopping cart's back-end for progress...yet you find nothing. You have a great product that you know consumers are going to want, so why aren't they buying it?

Perhaps the reason for the poor conversion rate is not so much that consumers aren't willing to visit your site, it's that they are unable to find your site in search. Here is where CINIVA search engine optizmiation services come into play. Search engine optimization, or SEO, is defined by the process of structuring various elements of your website that it appears prominently in search engine rankings. An online retailer of formalwear, for example, will want to appear on the first page of Yahoo and Google under search terms like "prom dresses" and "wedding gowns".

CINIVA offers various SEO packages for clients interested in increasing site visibility in search. You don't have to have a CINIVA-designed site to take advantage of our services, yet we will be involved heavily in the management of your site in order to achieve high search goals, and ultimately high conversions.

The business of SEO is volatile, in that tricks that worked seven years ago definitely do not work today. It used to be that having solid metadata integrated in your site guaranteed results, but these days the major engines look for other factors. When you sign CINIVA on to handle the SEO of your website, you can expect major tasks to be performed to suit the current SEO climate:

Validation of all META, TITLE, and ALT Tags

If you are a new CINIVA client optimization is underway before your site goes live. We look at the various HTML tags that are important in SEO – the META tags that define the site's content through detailed descriptions and relevant keywords, the TITLE tags that will displayed in search results, and the ALT tags that accompany each image found on the site. This content, seen only by search engine spiders as they crawl webpages to gather data, can help determine a site's position in specific keyword searches. Many SEO experts warn not to emphasize all SEO efforts into these tags, and we agree. Ultimately the freshness of your site's content will determine your position in search, yet we do and will optimize your META data for quality to enhance your site's relevance and listings in various engines.

Validation of search engine friendly site content (text and HTML)

It is reported that the two most important factors that determine a site's importance to the search engines are age and content. The cleaner the HTML code and the more relevant the content, the better the opportunity for good search results.

Consider your website's HTML code – this is what the spider sees as it crawls a webpage. How clean is the code? Is it bogged down in javascript and Flash and other tags it is unable to read? Muddled code can actually prevent a spider from crawling a site, causing it to leave the site altogether, and therefore prevent important data from being cached. A site that is not spidered is, in the determination of a search engine, a site that doesn't exist.

Look at the content of the site, the text a web user sees when he/she visits your site. Is the text grammatically correct? Are words spelled correctly? Is the content rich in relevant keywords, enough to emphasize the relevance of the site, but not overloaded with keywords so as to look like SPAM? Is there a good balance of text content and image content? Do the keywords under which you wish to be found in search have priority placement in the text…is that content the first thing seen as the site loads? Do all the hypertext links work? Are all outbound links leading to relevant data?

As site content becomes more important in SEO, we will continue to optimize for good, relevant content as seen by consumers and spiders. Content optimization is often an ongoing process, as websites need to be updated regularly with fresh content (news, updated information, new items and images) so the spiders will notice as they revisit your site.

Submission of URL to Search Engines

Once a site is live, we will begin the process of submission to the search engines. SEO experts recommend manual submission to the major engines (Google, MSN, and Yahoo) to prevent possible SPAM aversion techniques employed by the engines. Minor engines, including smaller engines powered in part by Google, etc., and specialized engines (business search, regional search) may be alerted in the initial submission process as needed.

Submission of URL to Major Web Directories (Yahoo, DMOZ, etc.)

Directory listings are an important factor in the optimization of websites. As the Open Directory powers the directory search of thousands of minor engines, a listing in DMOZ can improve a site's link popularity (i.e. number of non-reciprocal inbound links to a site). As Yahoo is the most respected and visited directory on the Internet, it is important to be listed there. Submissions are made immediately to these sites, where applicable, and to other minor directories of importance and/or relevance. We will look for topical directories that correspond to a site's content and, in the case of paid directories, make recommends for applying for listings. We will not subject your site to "free for all" sites or useless link exchanges.

Ready to be found in Google? Contact CINIVA/Virginia Net Marketing today for more information on SEO solutions for your web-based business.